Lighteners
Discover lightening options that deliver high performance and healthy results. Our Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.
JoiColor LIGHTENERS COMPARED
BLONDE LIFE POWDER LIGHTENER | BLONDE LIFE CREME LIGHTENER | VEROLIGHT POWDER LIGHTENER | VERO K-PAK CRÈME LIGHTENER | |
---|---|---|---|---|
PACKAGING | ||||
APPLICATION | Highlights On & Off Scalp | Highlights, Balayage On & Off Scalp | Highlights On & Off Scalp | Highlights On & Off Scalp |
LIFTING POWER | Up to 9+ | Up to 9+ | Up to 8 | Up to 8 |
SPEED | Fastest* | Fastest* | Fast | Fast |
TECH STORY | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy- looking blonde hair | Creates beautiful blondes with optimal protection | With lipid-rich Shea Butter and Jojoba Oil, Quadramine Complex to help deliver unsurpassed, healthy- looking results |
THE JOIFUL DIFFERENCE | Maximum lift; additives unnecessary as conditioning agents are included in the formula | Creamy, smooth, condi- tioning formula; doesn’t require additives; maximum lift | Leaves hair in healthy-looking K-PAK condition | Ultra emollient lightener eliminates dryness and dullness for beautifully protected blondes with a fragrance-free formula |
YOU’LL LOVE IT IF YOU LIKE | Schwarzkopf BLONDME, Redken FlashLift | Wella Blondor Soft Blonde Cream, Schwarzkopf BLONDME Creme | Wella Blondor | Wella Blondor Soft Blonde Cream, Schwarzkopf BLONDME Creme |
SHOP NOW | SHOP NOW | SHOP NOW | SHOP NOW |
What's New
Video Tutorial
-
Contour & Highlight tutorial: Blonding Haircolor Technique
-
Blonde Dark-To-Light Hair Color Formula and Tutorial
-
Learn This “Bright Diamond Blonding Technique” With Joico’s Defy-Damage Protection
-
Gorgeous Natural Hair Color Technique: "Nude Glow" by Larisa Love
-
Platinum Pearl Blonde Hair Color Formula and Step-By Step
-
Creme D'Blonde Hair Color Technique Tutorial
-
How to get all-over summer babylights + foilyaged ends Step-by-step
-
Honey Caramel Balayage with Colorist Denis De Souza
-
Glam Champagne Blonde Technique (with Joico Blonde Life)
Step-by-Step Tutorials
Get Julianne Hough’s New Blonder-Than-Blonde Formula
Color Formulas
Olivia Smalley How-To with Blonde Life
Toasted Coconut Blonde Step by Steps
2 Cool Ways to Blonde up Big-Time
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique