Lighteners

Discover lightening options that deliver high performance and healthy results. Our Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.

JoiColor LIGHTENERS COMPARED

What's New

blonde life silverlight can with mylar background

Silverlight Lightener

This cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life.

Video Tutorial

Step-by-Step Tutorials

Get Julianne Hough’s New Blonder-Than-Blonde Formula20190403161813
Jules Hough and Hair Dresser Jill Hugging with Smiles

Get Julianne Hough’s New Blonder-Than-Blonde Formula

Behind the scenes with Jill and Jules…“I took this babe to her ultimate baby-blonde self,” enthused Jill BuckA...
Power Platinum Blonde20190307115329
Power Platinum Blonde Hair Color Model After

Power Platinum Blonde

Celebrity colorist, Denis De Souza, shows you how to recreate this fierce Platinum Power Blonde, dazzling tech...
Sun Kissed Coastal Blonde20170508161209
Sunkissed coastal blonde hair color technique model after

Sun Kissed Coastal Blonde

Thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in l...

Color Formulas

Olivia Smalley How-To with Blonde Life20190826095324
Womens Hair being colored with hair dye

Olivia Smalley How-To with Blonde Life

 View this post on Instagram A post shared by Olivia Smalley Cosmoprof Team (@omgartistry) on Jul 28...
Toasted Coconut Blonde Step by Steps20190801105057
Demensional blonde hair color on model

Toasted Coconut Blonde Step by Steps

Formula 1: Triple Threat Technique View this post on Instagram A post shared by Joico (@joico) on Ju...
2 Cool Ways to Blonde up Big-Time20190729113803
Bright cool blonde hair color on model

2 Cool Ways to Blonde up Big-Time

FORMULA 1:FORMULAPrepped with Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray Foiled with @joico...
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937
pick me up hair color technique final look

The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique

We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the ful...
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